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Consumer & Market Knowledge Jobs - P&G Careers

WebAs the name suggests, customer knowledge is learning and understanding your customers. Whether it is about their needs, desires, feelings, interactions, or experiences. To be a … WebCustomer knowledge refers to understanding your customers, their needs, wants and aims. It is essential if a business is to align its processes, products and services to build real customer relationships. It includes intimate and tacit knowledge such as that of key account managers, and distant or analytic knowledge including database ... the thriller michael jackson

When Data Creates Competitive Advantage - Harvard Business Review

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